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I’m a Stockholm-based UX designer and developer. Looks matter to me — how a product holds up once people start using it matters more.
I learned to code because I was tired of designing things that couldn’t be built properly. Now I handle the UX, the visual design, and the frontend myself, so nothing gets watered down in a handover.
I work closely with clients, keep things simple, and focus on what moves the needle for users and the business.
I design and build AI workflows that automate repetitive tasks, structure information, and save time.
Interfaces built for how people move through a product, not just how it looks in a screenshot.
Fast, responsive websites and digital products built to work in production. Clean handoff, solid structure, no surprises.
I build practical AI assistants for support, content, and operations that reduce manual work and improve response speed.
User journeys, wireframes, and UI systems designed to improve clarity, reduce friction, and guide users to action.
I keep tuning speed and conversion after launch, not only at handoff.
I design toward the shipped product. The brand shows up in the live thing, not the pitch deck.
I bring clients in early so we catch problems before they turn into rework. The thing the user touches drives the decisions, and it has to be buildable, not just nice in Figma.
I like to reverse the typical process: start from the real output and then define the system and guidelines from there.
The goal is a product that feels trustworthy to the people using it.